Creating Compelling Content to Attract & Engage Investors, Businesses, and Workforce
July 12, 2023
As an economic developer, your primary goal is to attract businesses, investors, and workforce to your community. One of the most effective ways to achieve this is by creating engaging content showcasing your community's unique value proposition. However, creating high-quality content that resonates with your target audience is not always easy.
Developing a Content Plan
Developing a content plan is the first step in creating engaging content. Your content plan will be your roadmap that outlines the type of content you’ll be creating. A well-developed content plan is critical to a successful marketing strategy because it allows you to create and publish content that meets the needs and interests of your target audience. Start by mapping out 12 different article topics that you can post once/month throughout the year. Incorporate keywords into article titles, headers, and the main text.