Indiana Destination Development Corporation And Visit Indiana Launches Tourism Marketing Campaign

IN Indiana Campaign Provides Partners With Free Tools And Customizable Collateral To Help Tell The Hoosier State’s Story

INDIANAPOLIS  – Visit Indiana and the Indiana Destination Development Corporation (IDDC) today launched the ‘IN Indiana’ marketing campaign, a unique effort to tell the Hoosier State’s authentic story. Visit Indiana has developed an extensive customizable toolkit of resources available free of charge to every business, small town, big city, and destination in the state.

The IN Indiana marketing campaign will build on what Indiana is known for, including the world's largest single-day sporting event in the world, the Indy 500. The capital city, Indianapolis, is known for successfully hosting national sporting events, such as the NCAA tournament and the College Football Championships, as well as, major conventions, including FFA, GenCon and most recently the Global Economic Summit. 

The IN Indiana campaign will allow every stakeholder, no matter their budget, to benefit from these tools and unified messaging. The ‘IN Indiana’ design kit includes logos, brand guides, social media templates, print collateral templates, tradeshow collateral, promotional items, digital ad templates and more. Each resource is fully customizable for all Indiana stakeholders, allowing them to personalize their marketing efforts while at the same time presenting a unified front to potential visitors, future residents and companies looking to do business in Indiana. 

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